Targeted listeners of R FM are but not limited to the aged of 12 to 39, with programming made up of 50% talk shows and 50% music. The Station is playing at least 60% local music and 40% international music.
- To enrich young people with quality information and services that can equip, educate and entertain them.
- To be the station of choice through services and product differentiation to the intended target market
- To broadcast an honest expression of opinion on current affairs in the interest of the community and at large.
- Totally committed towards customer satisfaction
The Station is broadcasting from Acornhoek covering Bushbuckridge Local Municipality and neighbouring Municipalities such as Mbombela and Hoedspruit, reaching rural, urban and semi-urban areas with approximately 17 418 listenership aged from 12 to 39. We are broadcasting 24 hours, 7 days a week.
Bushbuckridge Local Municipality has over 1 million people but according to statistics is over 850 000 people, over half a million people are listening to different radio stations that include SABC, Commercial radio Stations and with 12 months period over 17 418 listeners attracted to listen R FM 103.2.